In America, we’re spoiled for choice. Grocery stores offer entire sections filled with hundreds of brand options for cookies, cereals, fruits, and cheese. However, as inflation rises, many of us are understandably protecting our wallets by opting for store-brand or cheaper alternatives instead of Trix and Oreos.
But sometimes, the branded versions taste better or are made with higher quality ingredients, making it worth the extra cash. After all, people buy Philadelphia cream cheese for a reason.
If you’ve invested time, money, and effort into establishing a good reputation for your brand, it makes sense that you wouldn’t want others to benefit from your hard work. That’s where trademark registrations come in.
Although you are not required to register your brand’s trademark upon its creation, brands with registered trademarks receive federal trademark protection. Much like registering a deed, trademark registration provides notice to the public that:
- You have the exclusive right to use the trademark in the marketplace for your brand (goods or services)
- You can take legal action against those who infringe on your trademark rights
- You own an intangible asset that can be sold, licensed, or used as collateral for loans.
Registering your trademark is a strategic investment that provides robust protection and numerous advantages for your brand. Contact us today to secure these benefits for your business.